搜索引擎優(yōu)化在傳統(tǒng)意義上是營銷團(tuán)隊(duì)的工作。但在本書里，作者將從另外一個(gè)角度看待搜索引擎優(yōu)化，讓編程人員也參與到搜索引擎優(yōu)化的隊(duì)伍中來。

這本手冊專門為PHP開發(fā)人員或涉及技術(shù)的營銷人員編寫，涵蓋了從Web站點(diǎn)的最初設(shè)想、技術(shù)規(guī)劃、可視化設(shè)計(jì)到貫穿開發(fā)的整個(gè)過程。本書深入討論了各種可用于提升站點(diǎn)知名度的技術(shù)和服務(wù)，并提供大量有用的信息以幫助您創(chuàng)建并維護(hù)搜索引擎友好的Web站點(diǎn)和避免一些常見的錯(cuò)誤。 該書可供各大專院校作為教材使用，也可供從事相關(guān)工作的人員作為參考用書使用。
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.