CREATE TABLE [dbo].[T_Paginate](
  [ID] [int] IDENTITY(1,1) NOT NULL,
  [Name] [varchar](60) COLLATE Chinese_PRC_CI_AS NULL,
  [Message] [text] COLLATE Chinese_PRC_CI_AS NULL,
 CONSTRAINT [PK_T_Paginate] PRIMARY KEY CLUSTERED 
(
  [ID] ASC
)WITH (IGNORE_DUP_KEY = OFF) ON [PRIMARY]
) ON [PRIMARY] TEXTIMAGE_ON [PRIMARY]

/// <summary>
/// The message data object.
/// </summary>
[Serializable]
public class Message
{
  public int Id { get; set; }
  public string Name { get; set; }
  public string Comment { get; set; }
}

Declare @Start AS INT
Declare @Offset AS INT
;WITH Results_CTE AS (
  SELECT ID, Name, Message, ROW_NUMBER() OVER (ORDER BY ID) AS RowNum 
FROM T_Paginate WITH(NOLOCK))
SELECT * FROM Results_CTE WHERE RowNum BETWEEN @Start AND @Offset

/// <summary>
/// Get the user message.
/// </summary>
/// <param name="groupNumber">the pagination number</param>
/// <returns>the pagination data</returns>
[WebMethod]
[ScriptMethod(ResponseFormat = ResponseFormat.Json)]
public string GetListMessages(int groupNumber)
{
  string query = string.Format("WITH Results_CTE AS (SELECT ID, Name, Message, ROW_NUMBER() OVER (ORDER BY ID) AS RowNum " +
                 "FROM T_Paginate WITH(NOLOCK)) " +
                 "SELECT * FROM Results_CTE WHERE RowNum BETWEEN '{0}' AND '{1}';",
(groupNumber - 1) * Offset + 1, Offset * groupNumber);
  var messages = new List<Message>();
  using (var con = new SqlConnection(ConfigurationManager.ConnectionStrings["RadditConn"].ToString()))
  using (var com = new SqlCommand(query, con))
  {
    con.Open();
    using (var reader = com.ExecuteReader(CommandBehavior.CloseConnection))
    {
      while (reader.Read())
      {
        var message = new Message
          {
            Id = (int)reader["ID"],
            Name = (string)reader["Name"],
            Comment = (string)reader["Message"]
          };
        messages.Add(message);
      }
    }

    // Returns json data.
    return new JavaScriptSerializer().Serialize(messages);
  }
}

$.getData = function(options) {

  var opts = $.extend(true, {}, $.fn.loadMore.defaults, options);

  $.ajax({
    url: opts.url,
    type: "POST",
    contentType: "application/json; charset=utf-8",
    dataType: "json",
    data: "{groupNumber:" + opts.groupNumber + "}",
    success: function(data, textStatus, xhr) {
      if (data.d) {
        // We need to convert JSON string to object, then
        // iterate thru the JSON object array.
        $.each($.parseJSON(data.d), function() {
          $("#result").append('<li id="">' +
              this.Id + ' - ' + '<strong>' +
              this.Name + '</strong>' + ' —?' + '<span class="page_message">' +
              this.Comment + '</span></li>');
        });
        $('.animation_image').hide();
        options.groupNumber++;
        options.loading = false;
      }
    },
    error: function(xmlHttpRequest, textStatus, errorThrown) {
      options.loading = true;
      console.log(errorThrown.toString());
    }
  });
};

// The scroll event.
$(window).scroll(function() {
  // When scroll at bottom, invoked getData() function.
  if ($(window).scrollTop() + $(window).height() == $(document).height()) {
    if (trackLoad.groupNumber <= totalGroups && !trackLoad.loading) {
      trackLoad.loading = true;   // Blocks other loading data again.
      $('.animation_image').show();
      $.getData(trackLoad);
    }
  }
});

@import url("reset.css");
body,td,th {font-family: 'Microsoft Yahei', Georgia, Times New Roman, Times, serif;font-size: 15px;}
.animation_image {background: #F9FFFF;border: 1px solid #E1FFFF;padding: 10px;width: 500px;margin-right: auto;margin-left: auto;}
#result{width: 500px;margin-right: auto;margin-left: auto;}
#result ol{margin: 0px;padding: 0px;}
#result li{margin-top: 20px;border-top: 1px dotted #E1FFFF;padding-top: 20px;}